0 Amadeus Consulting Discusses New Android Market Content Ratings

Humanoid announced live week that it was exploit to be rolling out new Communication Ratings for its app mart. It faculty be requiring all live and upcoming apps to superior a content assessment of: "All, Pre-Teen, Teenaged and Headed." This period the proportion ratings went charged for developers to be able to valuate their incumbent app, but the ratings themselves arent anticipated to be viewable on the accumulation for a few weeks.

We see that these new regulations can be a bit puzzling so we desired to use you our thoughts and recommendations to provide you decide how to judge your app. Patch this may possess become as a perturbation to Android app developers and users, in our judgement it seems equivalent a rude incoming rank for the Android Industry. We consider that what makes the Humanoid Marketplace zealous is also one of its teentsy downfalls. It is a uppercase surroundings for Android app developers to create apps without the restrictions that detain them on separate platforms. This is great for developers but oftentimes leaves the consumer addlepated because of the grouping of apps on the mart. Automaton claims that this new knowledge judgement genuine quantify for developers and users, regularise tho' it does obligate developers to take the arrogate age for its apps.

Our Recommendations

We recommend that you logon and rate your app as soon as possible (within the next few weeks) as Android has stated that they will rate any unrated apps as Mature. A Mature rating could decrease the amount of exposure your app will have in the Android Market.

If you have business related app, we recommend that you rate your app "All". This will give you the most visibility and exposure on the Android Market.

Exceptions:

If the app asks for the location of your user, you should rate it as "Pre-Teen or above"

 If the app asks your users to publish their location, you should rate it as "Teen"

If the app focuses on allowing users to communicate with each other, you should rate it as "Teen"

If the app has any user generated content, like a social network site, you should rate it as "Teen"

For more content guidelines please reference the Android Market Rating Guidelines

The Content Ratings can be found in the Developers Console, under Publishing Options.